Wednesday, March 25, 2009

Going Postal

After attending a session on new postal regulations regarding upkeep of mailing lists and new increases in postage, I know exactly what the phrase - 'going postal' means. I also know that once everyone figures out how it will all impact their bottom line, they will be 'going postal' too. Here's the scoop - your mailing lists have to be run through new USPO software that will check addresses for accuracy. It has to be done every 95 days. Minimum cost is $45. If you don't comply - return mail costs will start to eat away at your budget. We will be handling the process through our print company. Suggestion: find out what your printer/mail house knows about this and start implementing the process.

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