Going Postal

After attending a session on new postal regulations regarding upkeep of mailing lists and new increases in postage, I know exactly what the phrase - 'going postal' means. I also know that once everyone figures out how it will all impact their bottom line, they will be 'going postal' too. Here's the scoop - your mailing lists have to be run through new USPO software that will check addresses for accuracy. It has to be done every 95 days. Minimum cost is $45. If you don't comply - return mail costs will start to eat away at your budget. We will be handling the process through our print company. Suggestion: find out what your printer/mail house knows about this and start implementing the process.

Using the web to enhance member value

Recent breakfast with the experts presentation about using the web to enhance member value. Here's the link to the presentation. http://www.azul7.com/blog/category/news/, then click on “Lisa Helminiak Presents to MSAE” on the right hand column. Good stuff!