Social Media - Engaging Members

Having trouble getting members to buy into the social media buzz? Try these tips:
Give them an emotionally compelling reason to participate.
Tell them what it is. Tell them why it's important.
Invite them. Tell them why they should come, what they should 'wear.'  Make it personal. Once there - Greet them. Help them feel comfortable. Help them connect and talk to each other.  Make them want to come back. Tell stories.

Think about it all as if you were inviting someone to your house.  What would they need to know? What should they bring?  Who else will be there? What is the reason for the invite?