Marketing

Market Your Meeting - Ideas and Tips from the Meeting Management Education Council - 10.10

1. Customize your marketing to target members, i.e. change title in emails to entice attendees, highlight specific needs or breakout sessions for attendees, target whenever possible, etc.
2. Message your event by answering “why?” or "so what?" - write headlines and subheads that are benefit-focused and creative.
   
3. Use technology - video, interactive marketing, google analytics, social media and the web to promote.

Other Resources:

10 Web Marketing Trends for 2010
Make Your Message Count
Viral Marketing: Spread Your Word