Logos, Graphics Standards and Style Guides - Oh My!

Here are the top strategies for driving and maintaining brand integrity from the past (1/18/11) Communications Networking Group meeting:

1. Consistency is King!
2. There is no 'right' or 'wrong' when it comes to style and your brand. Choose guidelines that make sense to, document them and follow consistently.
3. Graphic standards create uniform in all areas of your association, marketing materials as well as save you time.
4. It is important to include in your graphic standards items such as logo information, colors, typography, layout and photo usage.
5. Style guides are something that should be provided to all staff, freelance writers, board members and volunteers to reinforce brand consistency.

Many, many, many more ideas were shared - these were a few worth mentioning. To see the complete outline from this past meeting, click here.

For sample PDF versions of style guides, contact MSAE at angela@msae.com.