If you know how to use it - Google Analytics can save you a lot of time and money. This free tool offers users features such as: visitor trends, traffic sources, content guides, goals and reporting. Here are the top tips to think about when using Google Analytics...
- It is important to look at your landing pages. See where visitors are navigating to most.
- Determine what percentage of visitors arriving by mobile device pushes your association to create a mobile website.
- When looking at your content by title, make sure to eliminate administrative pages so data isn't skewed.
- Your top exit pages don't necessarily mean people don't like what they are seeing. Exit pages might suggest visitors are getting the information they want, then leaving.
- You can include Google Analytics in your marketing plan by placing unique URLs and tracking visits.
- Great article on measuring time with Google Analytics, click here.
- Search keywords and phrases for any website as well as display search activity for those words. This will also search the competition across the internet, click here.
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