MSAE Marketing & Sales Symposium Roundtable Take Aways 5.12.11

At the recent Marketing and Sales Symposium each Roundtable identified their top 3 'take-away' ideas.

Twitter
• Don’t always be in ‘sales mode'. Be social. Share.
• Follow speakers that you have hired for an upcoming conference. They will probably follow you and tweet also. This can help promote event.
• Find out where members are, focus there.

Unconventional and Creative Marketing Ideas on a Budget
• Take risks. Stay ahead of current trends. Reward your staff for taking risks. Test – and do it your way.
• Clean up your database so you can actively target your audience.
• Mail chimp.

Creating videos and Promoting Conferences with YouTube
• Set YouTube access according to audience (Public, Private, Invite only)
• Label video clearly, use tags within YouTube
• Audio is more important than video.
• Use interns for free video help.
• 90 seconds to 2 minutes best length.

Creating full value for tradeshow attendees
• Educate your exhibitors on how to market prior to the show.
• Highlight the new trends in your industry – at the show.
• Exhibitors should research whom they want to talk with prior to the show.


Google Analytics and Search Engine Optimization
• Analyze data – and then dig deeper.
• Track hits and regular updates.
• Pay attention to spikes – be creative. Be consistent.

After the Tradeshow, Following up with Leads
• Send a letter thanking people for stopping by the booth.
• Make contact within 10 days of the show.
• When giving a prize, let the customers know in the letter who won the gifts(s)