Should You Be Pinning?

Have you ever asked yourself if your association should be on Pinterest?  Better yet, what is Pinterest or how could I use it professionally?  Here are some tips from MSAE's Communications Networking Group.

1.  Ask yourself how will you market your Pinterest presence?

• Do your members respond to social media?
• Would they have in interest in your Pinterest boards?

2.  Is your association viewed as a source for information?

• Yes! Of course you are, so create boards based on what your members want.
• Be creative with your boards, have each board represent an idea based on something. Don't have a "Marketing Ideas"board,  instead have "Annual Report Designs."
• Ex: Pinterest Board - Fun Conference Swag
• Pins: promotional item ideas
• Ex2: Pinterest Board - Rock Star Conference Theme Ideas
• Pins: centerpiece ideas, trade show colors, exhibitor booth ideas, etc.

3.  Have fun with Pinterest

• Generate ideas for your association and your members.
• Give your members a tool to come back and keep using.
• Use Pinterest for future inspiration when you have a brain block.

 
Other Tips:

1.  Install the Bookletmarklet to make pinning easy.
2.  Have clear, concise and compelling descriptions of your pins.
3.  Reserve your Pinterest custom URL now, if you see your organization on Pinterest in the future.

Happy Pinning!

Resources:
www.pinterest.com

Pinterest PowerPoint Presentation