Allied Networking Group
Marketing Sales Techniques
- “Cold calling” / prospecting – utilize resources like LinkedIn, Google search and Facebook; rethinking preferred method – email; send subtle follow up.
- Concessions – comp stay “secret shopper” evaluations with video testimonials; making sure both parties are benefitting.
- Building the relationship / creating the experience.
- My competition doesn’t have “me” – the relationship is the close.
- The authentic close – engaged and aware of their needs. Listen.
- Simple gestures go a long way and sometimes inexpensive gestures go further and mean more to the clients.
Google Apps & the Cloud
- Utilize Google Alerts to have specific web content delivered to you via email on the regular basis you specify.
- Use the "trick" of searching a specific website right from Google's homepage by typing into the search bar: "search term" site:[website domain]. Example: "communications" site:msae.com
- Consider the potential issue of "Who owns the data?" when it comes to cloud applications.
- The idea that we are no longer in the "information age" - we are in the "attention age" - you must communicate to get people's attention and then keep it!
- Websites are the primary source of communication today and "responsive web design" is a trend to watch - part of the evolving conversation of what it means to "go mobile."
- Infographics are a new communications tactic that you can use to deliver information in a visually interesting, easily digestible way. Reconsider "stock" print collateral like membership brochures, annual reports and holiday cards to see if infographics could be employed to better deliver this content.
Budgets & Project Allocation
- Consider line item for reserve line item.
- Project allocation – consistency and look at big picture time allocation from software.
- Need detail to produce good reports and good association management software to provide accurate information.
- Separation of duties, multiple people review purchases and statements.
- Credit card controls protect from unauthorized access.
- Financial audit is not fraud investigation.
Special Events
- Serve meal without dessert and auction off desserts.
- Incorporate community/charity outreach projects within events.
- Hold an event at a high-end car dealership.
- Social Media Bar to train and increase social media presence.
- Ignite sessions – igniteshow.com.
- Experience – people want an experience at meetings/committee meetings.
Increasing Dues and Revenue Streams
- Affinity programs / partnerships.
- Establish ROI – professionally and personally for members.
- Proprietary packaging brings in money.
- To create an experience for everyone to take away.
- Engagement is about feelings; if you can create positive feelings in all events, communications, etc., you’ll be creating engaging experiences.
- Take join OFF your website; you’re not joining, you’re connecting.
- Have fun!
Generations in the Workplace
- Using a “mentor” to go to about advice / approaches with different generations can help in challenging situations.
- Important to find right communication styles between generations – will help working relationships.
- Build mutual respect is key.
- “It’s not who you know, it’s who knows you.”
- Follow up after initial contact with something light to maintain your relationship with the planner.
- Find a mentor.
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