Marketing Strategy & Evaluation of Programs

Here are a few good questions to consider asking in your next education survey (these questions help measure the experience, not just the quality of the programming):

• How did you feel after the conference?
• What made you come?
• What did we miss?
• What keeps you up at night?
• Everyone in the industry is talking about...?
• Your top priority this year is...?
• This will be a great conference if...? (include on the registration form)

Other ideas to consider for your next survey:

• Offering an incentive or prize is a good way to encourage attendees to complete surveys; several of our members give away free tickets to the conference next year, others have a budget for survey prizes (iPads, etc.).
  
• PollEverywhere.com - survey text option and inexpensive, can also email and tweet responses.
• Send out a "Didn't Attend the Conference Survey" to find out why members aren't attending.

Marketing Ideas

• Turn features into benefits - take your marketing collateral and highlight all features in blue, benefits with yellow - how much is highlighted in yellow? Turn these features into benefits (sometimes asking the question, so what? helps).
  
• Customize when at all possible.
• When in doubt, less is more.
• Have a social media policy. MEA Forum Rules & Social Media Guidelines MEA Conference Policy