How to Use Google Tools for Member Engagement

With Google you can search, send documents, email, have a business account, find places and many others.  Did you know all of these tools can help engage your members?  MSAE's Membership Networking Group met to discuss how Google can help your membership efforts, here are some top takeaways:

1. You need to direct your messages to one single person.  Each message should be unique to that members needs.
2. When you use social media tools, 60% of the time you should be tweeting, posting, talking about or sharing news about your members.
3. All members are different, its up to you to decide which tools will help create enthusiasm within your membership.
4. Ask yourself, is there a better way I should be communicating with my members?

Helpful Resources:

www.google.com
jackrabbit.com

MSAE's Membership Networking Group will meet on November 14 to discuss member surveys.  Join us - www.msae.com/calendar.