Can a person be a brand? Is a personal brand an extension of your company brand? What things can you do to make sure you are putting your best self out there? MSAE's Young Professionals group discussed this very topic and came up with our top takeaways:
- Create a custom URL on LinkedIn for your profile, include this link in your email signature.
- Contribute to industry blog - get noticed.
- Write articles for newsletters, journals, magazines, etc. Get published and develop a following.
- Don't use your Facebook and LinkedIn accounts for personal or professional marketing. You will get blocked and no one wants to be solicited to.
- Your personal brand needs to be consistent, honest and trustworthy.
- Everyone needs to create a brand for themselves so people learn to know and respect it.
- Learn your companies brand and define what your personal brand is within that organization.
- Make your personal brand an enhancement your professional brand.
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