New & Innovative Marketing Ideas for Meetings

At MSAE's September 12th Meeting Management Education Council, the group discussed new and innovative marketing ideas for meetings/conference.  Here are the top takeaways:

• Instead of printing handouts, direct attendees to handouts via QR codes.  
• Consider a conference app - launch 3-4 weeks in advance of conference, do your research, find ways to save money (sponsors) and remember the iPhone app approval process can take up to 6-8 weeks.
• Use video!  Film clips of members (testimonials) and consider getting a backdrop, lights, red carpet, photographer, etc. - one member created a paparazzi wall and it was really popular with members!  Also consider showcasing members (promote them).  Just try it - all you need is a camera and some creativity.  Click here to see some of MSAE's videos on YouTube.
• Print is not dead - try new paper textures, etc.  

The group will meet next on November 7 to discuss Creating a Conference App, Incorporating Social Meda and More!.  To register, visit www.msae.com/calendar.