Communication Plans for the 21st Century

What's your plan?  Do you have a communications plan for your organization?  What are the things you have to communicate to your members or customers? MSAE's Communications Networking Group discussed this topic at our October 16 meeting, here are the top takeaways and resources from the meeting:

• The anatomy of your communications plan is essential.  You need to have:
• Goals
• Objectives
• Identify Your Audience(s)
• Know Your Key Message(s)
• What Channels Will You Be Using?
• What Are Your Tactics? 
• Get a sense of your big picture and think strategically.  Where is your organization going and how are you going to meet your members needs?
• Review your communications plan yearly, it will continually change.
• A communications plan helps keep a pulse on your members.
• Act instead of react in terms of goals, crisis and change.
• A plan gives you the ability to create reports or show changes at any point

Resources:
1. Sample Communications Sheet
2. Sample Plan of Attack
3. Communications Spreadsheet Example

Discussion lead by: Tara Loftus, Adapta Interactive