Membership Networking Group Recap

MSAE’s Membership Networking Group met to discuss Return on Investment, Retention and Strategies to Recruit Members. We had an insightful discussion on the art of selling memberships and looking at who your audience is.

Top Takeaways:

1. The new ABC’s of selling: Attunement, Buoyancy and Clarity.

2. Use your phone! Don’t forget the importance of personal connection – even if it is leaving a 15 second voicemail to a new member.

3. What is your biggest return on investment? Dollars? Connections? Saving time?

4. Do your research. Potential members know as much about your product and services as you do.

At our next meeting, Tuesday, May 20, we will discuss the “Member-Only” section and resources on our websites.