Meeting Promotion Ideas

MSAE's Meeting Management & Education Networking Group met to discuss meeting promotions (i.e. discounts, scholarships, BOGO, etc.).  Here are the top takeaways:

1. Host a 5K to raise money for scholarships. Sole Motion is a company that can help you coordinate the event for a fee. Make it a family event and have on a Saturday.
2. Add a line to contribute to the scholarship fund with dues renewals
3. Consider a different pricing model for a conference – one price for an organization versus individual – goal is to build relationships with others in the organization, not just the top contact – don’t offer food or either you will lose money.  Download samples here.

Marketing & Sales Symposium Breakout Session Takeaways

MSAE started April off with our Marketing and Sales Symposium. Nearly 100 of our members attended to learn new tips, trends and techniques within the marketing and sales realm. Here are the top takeaways from our breakout sessions at our Marketing and Sales Symposium:

How Photography has been Transformed in the Digital Age

• Postproduction apps will transform your work.
• Megapixels don’t matter.
• Use optical zoom – avoid digital zoom.

Social Media Marketing: Can it Drive Sales?

• You need to have a strategy.
• Schedule time – be intentional – have an editorial schedule.
• Monitor and analyze activity.
• Look into HootSuite to manage your social media accounts.

Be Heard, Create Messaging that Resonates with your Audience

• Be aware of others’ communications.
• Be authentic. Human-ness is key.

Drawing Attention to Your Exhibition Booth

• Keep all information at top 2/3 of your booth.
• Phone – credit card (adhere) holder.
  
  

How your iPad can Reinvent your Work and Workflow

• Get a keyboard for your tablet.
• Back up your files (Apple compatibility is key).
• Microsoft Office is available for iPad.

Maximizing your LinkedIn

• Make sure your profile is at 100%
• Manage your endorsements.
• Have a strategy.

Handling Sales Objections

• Send mail – sendoutcards.com
• Kill them with kindness.
• Persistence!
• Listen – "No" means "needs more information".
  
  

Integrate Your Marketing or Die. Be Simple. Be Consistent. 

• Audit all your material – what can you eliminate?
• Send out your communications in small, bite size nuggets.
• Listen to what your audience wants and how to communicate to them.
• ...You won't die.

We had great reviews and are already looking forward to next year!

Want more? Check out our event hashtag on Twitter for our members’ thoughts and pictures - #MSAEsymp.

Communications 2-for-1: Digital Strategy & Best Reads

MSAE's Communications Networking Group had a 2-for-1 meeting where we discussed Digital Strategy and Best Reads for communication professionals. Here are some highlights from our meeting.

Part 1: Digital Strategy
What is your digital strategy? How do you create one? 

Creating a digital strategy for non-profits is a four-step process:
1. Identify & Goal Set
2. Planning & Creation
3. Implement & Execute
4. Measure & Analysis

Here is a helpful document on creating a digital strategy for non-profits -
 http://mb.cision.com/Public/3847/9287562/b2d76349a4c04c81.pdf 

Components of digital strategy are: online ads, web, social media, mobile, email, sear and a possible seven and eight are online communities and mapping. Each item will hold a different weight in your organization. Its up to you to decided what is most important.

Part 2: Best Reads for Communication Professionals
Everyone has their favorite books, magazines, feeds and newsletters they subscribe to. Here is a list of some top resources:

1. inc.com
2. prdaily.com
3. Business Insider
4. Fast Co.
5. Twin Cities Business
6. Mashable
7. Yahoo
8. Google
9. Business Journal Daily
10. Other industry resources

Books to keep in mind:

1. The World is Flat
2. The Myth of Multi-Tasking

What resources do you use?  Do tell.

Association BarCamp

MSAE hosted our 3rd Annual Association BarCamp on 9/27, topics were selected that day so they were relevant to the attendee needs, here are the takeaways from each discussion:

Trade Shows

• Focus on education and the exhibitors will come (similar to Ladies Night at the bar)
• Invite exhibitor feedback - form an advisory board and/or gather exhibitors after the meeting to get their input, give them a comment card
• Add a "reverse trade show" component to facilitate further in-depth conversations between buyers and vendors

Finding Time for Follow Up

• Time management - know what time of day works best for you
• Manage your time each day to handle email traffic, come up with a plan for a time each day to respond that is scheduled (beware of others expectations)
• Schedule time each day for follow up

Future of Membership Associations

• What's the future? Adopting a retail mindset - "what do you need today?"
• Being where our members are; mobile devices, learn where they are by tracking their preferences via your website
• Associations will stay as long as they remain relevant; what is the "priceless" value you give to your members?

Collaborating with Other Associations

• Before entering into any collaborative effort, having all parties sign off on a "memo of understanding" that outlines expectations, responsibilities and a time life of milestones
• "Adapt or Die" in terms of staying relevant; collaboration may be necessary to stay relevant
• Communication transparency is key; politics may not be avoidable - know this

Webinars

• Hire a "good" company - reliable, trustworthy, reputable
• Be aware of sales tax issue - new MN legislation regarding "digital products"
• Be cautious of "webinar fatigue" - the word 'webinar' = boring; title your webinars "web conference" instead

Sponsorships

• Engage the sponsors - customize for them
• Unique locations - think outside the box (Extreme Sandbox, Drive a Tank, car dealership, WhirlyBall, Horse & Hunt Club, etc.)
• Sell every space - window clings, foot prints, escalator runners, etc.

Future of Meetings

• Face-to-face meetings vs. webinars - face-to-face meetings are back, format is even changing
• Meetings are more creative, interactive; focus on group participation over speaker, lecture format
• Content of the meeting is key as you need to grab members attention to get them there; getting feedback afterward is key

Apps for Meeting Planners

• Evernote
• Super Planner
• Giant Timer
• Corbin Ball & Jim Spellos' website - tech for meeting/trade show industry

Social Media

• Have a strategy and specific goals
• Find out what target audience is following and tailor content towards it
• Timing - before workday, before lunch, at end of work? Tuesday - Thursday?

Event Marketing

• Use catchy language in subject lines
• Provide incentives for those that respond
• Use creative videos or animated videos in marketing and emails

Online Communities

• Member generated content - discussing together, don't be afraid to ask members to post
• Utilizing as a research tool to prospect new members
• Boost brand value and integrity by strong presence

See photos from Association BarCamp online at Flickr.

MSAE Marketing & Sales Symposium Roundtable Conversation Takeaways

As part of MSAE's Marketing & Sales Symposium last week, members had "Conversations with Your Peers" - here are the top takeaways from the discussions (technology, membership, branding, mobile, contracts, conflict and more!):

Integrated Marketing: Social, Print, Web, Video

• Consistency
• Simplify messages
• Find time to lay out all types of communications you produce and analyze them for consistency, content, etc.

Responsive Web Design: What is it? Why does it matter to your organization?

• Design with responsive in mind
• Design form mobile first - then build to bigger devices
• Think about the three most important things a user would want to see on your homepage

Brand Management

• Consistency is key
• Defining standards
• Use style sheets

Member Replenishment

• Putting members on committees, board - give them a voice
• Photos - communicating "fun aspect" - ID them
• Cross pollination across associations

Contract Negotiations

• Cancellation by hotel clause in contracts
• Mutual respect between meeting planner and hotel
• Spell everything out in the contract, not vague

 Workplace Conflicts - Strategies for Handling Workplace Tensions

• Think through the first words that will come out of your mouth before you start the tense conversation - start with a positive intention, such as, "I want you to be successful here."
• Find the balance between silence and violence.
• Just because you feel comfortable enough to say something to someone, doesn't mean you should.

Tablets in the Workplace

• There's an app for anything
• Microsoft Office can be accessed on your tablet
• iBooks are coming!

Mobile Technology Decisions

• Make sure your devices are compatible with what you do
• Look at the company making your device to ensure they will be around

So What? How to Communicate Member Benefits - Part I

• Can you deliver what you're saying?
• Customized communications - your member will listen
• Benefits is generic - value is the full package, brings more meaning

So What? How to Communicate Member Benefits - Part II

• Segmentation
• Know how your members want to be communicated with
• Meet your member where they are

For handouts from the day, click here.  Hope to see you at next year's Marketing & Sales Symposium!

Event Marketing: What Works, What Doesn't and Ideas for the Future

MSAE's Communications Networking Group met to discuss event marketing ideas - what works, what doesn't and ideas for the future.

How we can get our audiences to act immediately? How do you deal with over saturation? How do you make your event branding memorable? Do you how incorporate video?  Marketing is key in getting event attendance.

The top takeaways were:

• Send a marketing email on Saturday.  Who would have thought.  But think about it...we all check our phones at home even if we say we are not going to.  If your audience checks their email and sees an email from you they will see it then and when they get to their inbox on Monday.
• Use graphics, graphics and more graphics.  People digest graphics better than text.  Think Pinterest.  More graphics, less words. Don't give all information of an event in an email, send them to your website for details.
• Ask yourself what emails you read and why.  What subject lines get you to open an email?  When creating email marketing campaigns, ask yourself if you would open it.  You'd be surprised that your subject line might change. 
• Tip: Subject lines should be 5-7 words.  Don't use thank you in the subject.
•  Lists get response.  Are you more apt to read an email that says, "5 reasons to...Top 10 ways to...5 ways to...." Most readers like at a glance information.  Clear, concise and to the point. 
• Hand written notes, a lost art.  Aren't hand written notes the best?  Your audience will appreciate the time and effort you put into a hand written note and remember it.  Use them on past participates, in-active members, prospects or people you would like to reach out to in a special way.

What do you do to get your members to act to your marketing?  What are you doing in your organization that is creating buzz around your events?  Do tell.

Networking Group Day

60 members joined MSAE for our first-ever Networking Group Day on 1/31. It was a great way to kick off 2013, showcase and participate in MSAE's six networking groups, connect with members and share ideas. Here are the top takeaways from each Networking Group discussion:

Allied Networking Group

Marketing Sales Techniques

• “Cold calling” / prospecting – utilize resources like LinkedIn, Google search and Facebook; rethinking preferred method – email; send subtle follow up.
• Concessions – comp stay “secret shopper” evaluations with video testimonials; making sure both parties are benefitting.
• Building the relationship / creating the experience.

Creative Approaches to Close the Sale

• My competition doesn’t have “me” – the relationship is the close.
• The authentic close – engaged and aware of their needs. Listen.
• Simple gestures go a long way and sometimes inexpensive gestures go further and mean more to the clients.

Communications Networking Group

Google Apps & the Cloud

• Utilize Google Alerts to have specific web content delivered to you via email on the regular basis you specify.
• Use the "trick" of searching a specific website right from Google's homepage by typing into the search bar: "search term" site:[website domain]. Example: "communications" site:msae.com
• Consider the potential issue of "Who owns the data?" when it comes to cloud applications.

2013 Communication Trends

• The idea that we are no longer in the "information age" - we are in the "attention age" - you must communicate to get people's attention and then keep it!
• Websites are the primary source of communication today and "responsive web design" is a trend to watch - part of the evolving conversation of what it means to "go mobile."
• Infographics are a new communications tactic that you can use to deliver information in a visually interesting, easily digestible way. Reconsider "stock" print collateral like membership brochures, annual reports and holiday cards to see if infographics could be employed to better deliver this content.

Financial & Accounting Networking Group

Budgets & Project Allocation

• Consider line item for reserve line item.
• Project allocation – consistency and look at big picture time allocation from software.
• Need detail to produce good reports and good association management software to provide accurate information.

Controls & Fraud

• Separation of duties, multiple people review purchases and statements.
• Credit card controls protect from unauthorized access.
• Financial audit is not fraud investigation. 

Meeting Management & Education Networking Group

Special Events

• Serve meal without dessert and auction off desserts.
• Incorporate community/charity outreach projects within events.
• Hold an event at a high-end car dealership.

Great Meeting Ideas

• Social Media Bar to train and increase social media presence.
• Ignite sessions – igniteshow.com.
• Experience – people want an experience at meetings/committee meetings.

Membership Networking Group

Increasing Dues and Revenue Streams

• Affinity programs / partnerships.
• Establish ROI – professionally and personally for members.
• Proprietary packaging brings in money.

Member Engagement

• To create an experience for everyone to take away.
• Engagement is about feelings; if you can create positive feelings in all events, communications, etc., you’ll be creating engaging experiences.
• Take join OFF your website; you’re not joining, you’re connecting.
• Have fun!

Young Professionals Networking Group

Generations in the Workplace

• Using a “mentor” to go to about advice / approaches with different generations can help in challenging situations.
• Important to find right communication styles between generations – will help working relationships.
• Build mutual respect is key.

Managing Relationships

• “It’s not who you know, it’s who knows you.”
• Follow up after initial contact with something light to maintain your relationship with the planner.
• Find a mentor.

For more information on MSAE's Networking Groups, visit www.msae.com.

New Technology for Meetings

New technologies and opportunities to engage members are all around us - from apps, social media, mobile technology, webinars, e-marketing and more.  The Meeting Management & Education Council talked about what's working in their associations and ideas for the future at the November 7 meeting.  Here are the top takeaways:

• With the increase in members utilizing smartphones and technology at meetings and events, it is up to the speaker/presenter to set the expectation for using mobile devices during each session.  
• Twitter is a good resource at large conferences and events to get out information quickly and promote exhibitor drawings and prizes - consider using a big screen outside the exhibitor entrance to engage attendees.
• Is your website mobile friendly?  Mobile websites need to be coded to be mobile friendly (.mobi sites).  Don't have a mobile website?  Consider a responsive website design that adapts to fit the viewing device.  Example: http://elliotjaystocks.com/ - view this website on full screen, then drag to make smaller (you should see that the copy changes to fit the screen).  

MSAE members are creating conference apps (some providers include Amaratech-MSAE, Quickmobile-MNLA, in-house-Aging Services of MN) and seeing a change to offer more mobile options (print is still important though).  MSAE hosted trivia at the most recent Fall Conference and it was well received - http://cosgrovepresents.com/.

Association BarCamp

Over 50 members came out for MSAE's Association BarCamp on 9/14 - topics were selected that day, here are takeaways from each discussion:

Next Generation Retention and Recruitment

• Don't use structured English in communication. Don't use "join" - instead use "engage" or "participate." Be fast, quick, to-the-point. If you don't, you will lose their attention.
• They need to feel their contribution/opinion is valued.
• Identify groups by mindset rather than age.

Online Learning

• Offer a subscription service for purchasing online learning.
• 3 Association / Group Resources - ASTD, Digital Learning Forum, PACT.
• Online is great but continue with face-to-face.
• Ways to build online self-directed resources - software to use: Articulate.

Effective Communication in the Workplace

• Intentionally establish your communication culture (e.g. it's okay to be blunt).
• Stop emailing - go down the hall and talk to someone.
• Pay attention to your speaking tone. People read your written messages in the voice in which you speak to them.

New Membership Dues Structures

• Let members choose how they want to pay (monthly, quarterly, annually - but commit to entire year).
• Give option for members to pay for membership, events, education - "all inclusive" and give them a monthly fee. "Save time, save money."
• Don't ask them to "join," ask them to "engage" or "participate."

The Modern Meeting

• Read the book: "Read this before our next meeting" by Al Pittampalli.
• Instead of a meeting, have a work session.
• No more meetings to give information, write a memo instead. Only meet to provide dissent or coordinate effort.

More vs. Less

• Narrowing your message - keep it simple and target your segments - "FOCUS."
• "Vote with your dollars" to learn member needs - have members use fake money to put against programs - allocate their dues.
• Learn needs - focus - execute - and stay on plan.

Cold Calling - Get exposure for your association or company

• Try a sales system like Sandler.
• Cold calling isn't dead, it's different. Includes email, social media and calling.
• Find a unique connection to warm-up the initial conversation.

Apps for Associations

• Don't force members to login to access an event app. Maybe use an event code onsite to access?
• Sponsorship opportunity to cover cost of app development.
• Most useful apps for associations seem to be related to events. Hard to see value-add of an app just for membership.

Brand Management

• A logo is important and truly can communicate a lot about you. Fonts can show a definite feel. How will it look in print and online?
• Use an online logo creation crowdsource to get your new logo - LogoDesignGuru.com or DesignCrowd.com are examples.
• You need to know who your organization is before you adopt a new logo. And not just who you are, but also who you want to become, and who you are to outsiders?

Using Member Data for Planning

• Developing the right questions.
• Be consistent with questions and measures.
• How do you develop a system to track member activity?
• Incentivise!

Maximizing Trade Shows

• Interaction - Increase traffic? Tying your booth message into why you are presenting? Tie message to product.
• Money - price paid for booth does not equate to greater traffic.
• Failure - research why your message is not working. Revise your approach.

Email / Constant Contact

• Be as succinct as possible. Make emails "scanner-friendly." Shorten story titles and end with "..."
• Measure the effect your email is having. Are they truly reading? Are they finding it truly valuable?
• Experiment with different messages for different segments.

See photos from Association BarCamp online at Flickr. Download Free Tools handout.

New & Innovative Marketing Ideas for Meetings

At MSAE's September 12th Meeting Management Education Council, the group discussed new and innovative marketing ideas for meetings/conference.  Here are the top takeaways:

• Instead of printing handouts, direct attendees to handouts via QR codes.  
• Consider a conference app - launch 3-4 weeks in advance of conference, do your research, find ways to save money (sponsors) and remember the iPhone app approval process can take up to 6-8 weeks.
• Use video!  Film clips of members (testimonials) and consider getting a backdrop, lights, red carpet, photographer, etc. - one member created a paparazzi wall and it was really popular with members!  Also consider showcasing members (promote them).  Just try it - all you need is a camera and some creativity.  Click here to see some of MSAE's videos on YouTube.
• Print is not dead - try new paper textures, etc.  

The group will meet next on November 7 to discuss Creating a Conference App, Incorporating Social Meda and More!.  To register, visit www.msae.com/calendar.  

New & Alternative Education Formats for Meetings

At a recent Meeting Management Education Council networking meeting, we discussed new and alternative education formats.  Here are the top takeaways from the discussion:

• Show and Tell - the group liked the name as a perfect way to describe a BarCamp.  For more information and resources to create your own BarCamp, visit http://barcamp.org/ or sign up to attend MSAE's BarCamp on September 14. 
• Room set ups - be thoughtful on room set ups and try to use for multiple sessions if possible. 
• Just try it!  Schedule more time for planning but go ahead and try a new format for your group, such as: game show, theater, 60 ideas in 60 minutes, dinner with a winner, moot court, fish bowl, mock trial, debate, meet the pros, treasure hunt or other ideas.
• Presenter tips - offer interactive ideas for your speakers.

The group will meet next on September 12 to discuss New & Innovative Marketing Ideas for Meetings.  To register, visit www.msae.com/calendar. 

New Trends in Trade Shows/Exhibits/Expo and Sponsorships/UBIT

At our recent Meeting Management Education Council meeting, the group had a lively discussion on sponsorships & UBIT (Unrelated Business Income Tax) and new trends for trade shows. Here are some of the takeaways:

Sponsorship

• First and Foremost - always consult your legal and tax personnel for more details and advice. The information provided below was taken from our meeting and is not meant to be used as tax or legal advice.
  
• Some of the big changes with UBIT relate to ads - the words marketing, advertising, ads, advertisements make the sponsorship dollars taxable, need to acknowledge sponsors instead of advertise for them - use words like sponsorship recognition, alternated recognition (instead of rotating ad), etc. in your sponsorship programs
• Sponsorship Q&A Article from Moore, Costello & Hart
• Create more opportunities for sponsors - conference and association apps are popular right now, some of our members have paid $6,000 and up to have a professional app created, free app builders are available too, like ibuildapp.com and guidebook.com.
  

New Trade Show Trends

• Open format with exhibitors around the perimeter; food, big sponsors and sessions in the middle
  
• Provide a session for exhibitors to train them how to make most of experience (benefit if register early, at event or prior add-on)
• Beer & Wine Tour to check out all areas of the trade show floor (have drawings, tastings, etc.)
  

Marketing Strategy & Evaluation of Programs

Here are a few good questions to consider asking in your next education survey (these questions help measure the experience, not just the quality of the programming):

• How did you feel after the conference?
• What made you come?
• What did we miss?
• What keeps you up at night?
• Everyone in the industry is talking about...?
• Your top priority this year is...?
• This will be a great conference if...? (include on the registration form)

Other ideas to consider for your next survey:

• Offering an incentive or prize is a good way to encourage attendees to complete surveys; several of our members give away free tickets to the conference next year, others have a budget for survey prizes (iPads, etc.).
  
• PollEverywhere.com - survey text option and inexpensive, can also email and tweet responses.
• Send out a "Didn't Attend the Conference Survey" to find out why members aren't attending.

Marketing Ideas

• Turn features into benefits - take your marketing collateral and highlight all features in blue, benefits with yellow - how much is highlighted in yellow? Turn these features into benefits (sometimes asking the question, so what? helps).
  
• Customize when at all possible.
• When in doubt, less is more.
• Have a social media policy. MEA Forum Rules & Social Media Guidelines MEA Conference Policy
  

MSAE Marketing & Sales Symposium Roundtable Take Aways 5.12.11

At the recent Marketing and Sales Symposium each Roundtable identified their top 3 'take-away' ideas.

Twitter
• Don’t always be in ‘sales mode'. Be social. Share.
• Follow speakers that you have hired for an upcoming conference. They will probably follow you and tweet also. This can help promote event.
• Find out where members are, focus there.

Unconventional and Creative Marketing Ideas on a Budget
• Take risks. Stay ahead of current trends. Reward your staff for taking risks. Test – and do it your way.
• Clean up your database so you can actively target your audience.
• Mail chimp.

Creating videos and Promoting Conferences with YouTube
• Set YouTube access according to audience (Public, Private, Invite only)
• Label video clearly, use tags within YouTube
• Audio is more important than video.
• Use interns for free video help.
• 90 seconds to 2 minutes best length.

Creating full value for tradeshow attendees
• Educate your exhibitors on how to market prior to the show.
• Highlight the new trends in your industry – at the show.
• Exhibitors should research whom they want to talk with prior to the show.


Google Analytics and Search Engine Optimization
• Analyze data – and then dig deeper.
• Track hits and regular updates.
• Pay attention to spikes – be creative. Be consistent.

After the Tradeshow, Following up with Leads
• Send a letter thanking people for stopping by the booth.
• Make contact within 10 days of the show.
• When giving a prize, let the customers know in the letter who won the gifts(s)

A Tour of Google Analytics

If you know how to use it - Google Analytics can save you a lot of time and money. This free tool offers users features such as: visitor trends, traffic sources, content guides, goals and reporting. Here are the top tips to think about when using Google Analytics...

1. It is important to look at your landing pages. See where visitors are navigating to most.
   
2. Determine what percentage of visitors arriving by mobile device pushes your association to create a mobile website.
3. When looking at your content by title, make sure to eliminate administrative pages so data isn't skewed.
4. Your top exit pages don't necessarily mean people don't like what they are seeing. Exit pages might suggest visitors are getting the information they want, then leaving.
5. You can include Google Analytics in your marketing plan by placing unique URLs and tracking visits.

Other resources:

• Great article on measuring time with Google Analytics, click here.
• Search keywords and phrases for any website as well as display search activity for those words. This will also search the competition across the internet, click here.

Here is a video tutorial to help as well...

TED, Trends and Non-Members

Top takeaways from the Feb. 23 Senior Staff Networking Group meeting:

• TED.com - Ideas Worth Spreading - Share your association's videos and best practices on Ted, it's great for you and your members!
• 11 Trends for 2011 - Video and social media are a must, if you aren't doing it - someone else is. Check out the other trends to watch this year (from the MSAE Speakers Showcase on 2.17.11).
• Send a blank newsletter to non-members (or past members) who should be members - will show them what they're missing.

Marketing Promo, Vehicles and Giveaways

At the last Young Professionals Discussion Circle our topic was about what associations are using for marketing promo, how are associations getting the word out about their meetings and events as well as what are some of the most memorable giveaways you have received.  

Here are the top takeaways from this meeting:

• Favorite Giveaways
• USB credit card - fits in your wallet like a credit card, but is a USB
• Coasters for your desk made of ceramic
• Slide pad for your phone - great for cars and desks
• Cooler used to welcome attendees or out of town guests (fill it with local goodies)
• Rubber band ball
• Magnets with logo, picture or coupon
• Chocolate 
• Web Key - you can load information on it and mail to attendees, when plugged in USB port it pulls up your conference page
• Brush buddy - cleans your key board

• Marketing Vehicles/Promo
•  Good to switch up sizes of materials
• Use many different mediums - snail mail, email, website, texts, etc.
• Segment market to get maximum attendees
• Use same brochure and alter for different audiences (i.e. membership, communications or meeting professionals) 

The group was divided if 'trade show trinkets' are worth it or not, but over all its the thought that counts.  Not to mention that really cool key board cleaner is a great conversation starter.  Attendees have come to expect trinkets at trade shows and meetings.  If you are going to go away with them, ease off slowly.  Change can be hard for some.  

Another idea is to stop give speakers a gift. If they are a paid speaker, you are paying them for a reason.  If they are a volunteer you could give them a certificate mentioning you made a donation on their behalf, send a thank you card, offer a cup of coffee or send them some chocolates upon their return.  

Helpful resources: 

1. Link Promo & Print
2. Arrow Printing
3. Dave Cowley Incentives

Logos, Graphics Standards and Style Guides - Oh My!

Here are the top strategies for driving and maintaining brand integrity from the past (1/18/11) Communications Networking Group meeting:

1. Consistency is King!
2. There is no 'right' or 'wrong' when it comes to style and your brand. Choose guidelines that make sense to, document them and follow consistently.
3. Graphic standards create uniform in all areas of your association, marketing materials as well as save you time.
4. It is important to include in your graphic standards items such as logo information, colors, typography, layout and photo usage.
5. Style guides are something that should be provided to all staff, freelance writers, board members and volunteers to reinforce brand consistency.

Many, many, many more ideas were shared - these were a few worth mentioning. To see the complete outline from this past meeting, click here.

For sample PDF versions of style guides, contact MSAE at angela@msae.com.