Marketing & Sales Symposium Breakout Session Takeaways

MSAE started April off with our Marketing and Sales Symposium. Nearly 100 of our members attended to learn new tips, trends and techniques within the marketing and sales realm. Here are the top takeaways from our breakout sessions at our Marketing and Sales Symposium:

How Photography has been Transformed in the Digital Age

• Postproduction apps will transform your work.
• Megapixels don’t matter.
• Use optical zoom – avoid digital zoom.

Social Media Marketing: Can it Drive Sales?

• You need to have a strategy.
• Schedule time – be intentional – have an editorial schedule.
• Monitor and analyze activity.
• Look into HootSuite to manage your social media accounts.

Be Heard, Create Messaging that Resonates with your Audience

• Be aware of others’ communications.
• Be authentic. Human-ness is key.

Drawing Attention to Your Exhibition Booth

• Keep all information at top 2/3 of your booth.
• Phone – credit card (adhere) holder.
  
  

How your iPad can Reinvent your Work and Workflow

• Get a keyboard for your tablet.
• Back up your files (Apple compatibility is key).
• Microsoft Office is available for iPad.

Maximizing your LinkedIn

• Make sure your profile is at 100%
• Manage your endorsements.
• Have a strategy.

Handling Sales Objections

• Send mail – sendoutcards.com
• Kill them with kindness.
• Persistence!
• Listen – "No" means "needs more information".
  
  

Integrate Your Marketing or Die. Be Simple. Be Consistent. 

• Audit all your material – what can you eliminate?
• Send out your communications in small, bite size nuggets.
• Listen to what your audience wants and how to communicate to them.
• ...You won't die.

We had great reviews and are already looking forward to next year!

Want more? Check out our event hashtag on Twitter for our members’ thoughts and pictures - #MSAEsymp.