MSAE’s Membership
Networking Group met to discuss Sheri Jacobs’ book “The Art of Membership”. We
had an insightful discussion on the value of social influence and the importance
of engagement.
Top Takeaways:
1. Get rid of Early
Bird deals. Price for events goes up every week.
2. The Orange Bow Tie.
Recognize the engaged and committed members at events with something special.
3. Continue to check
in with your members. Remind your members to update their profiles, to tell you
what they need and how they want to be communicated with.
4. Remind people what
they can take advantage of. Always be promoting your free resources.
A new resource we
recently came across is the Association
Management page on reddit. Find a variety of articles on all things
associations.
Our next meeting will take
place at MSAE’s Networking Group Day on January 27. The meeting to follow will
be March 10.
